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Toyota has remained visibly hesitant to jump on the global EV bandwagon, instead betting on its growing lineup of hybrids to drive significant growth in the years ahead. Yet, in what is a manifest flip-flop, the company is now doubling down on its partnership with the manufacturer of electric air taxis, Joby Aviation.
Toyota is retarded, this really doesn’t bode well for Toyota. Not because of the amount, but because of what it says regarding its decision process. This isn’t very different from the beverage companies who sank billions into the MJ bubble. — Paulo Santos (@ThinkFinance999) October 2, 2024
Prima facie, Toyota’s endorsement of electric air taxis does not make much sense. After all, if the battery tech is still too rudimentary for an all-EV bet to stand the tests of economic viability and consumer preference, as Toyota claims, then it is doubly so for electric air taxis, where the weight-to-thrust ratio plays an even more significant role in the consumer-facing cost calculus.
Yet, Toyota, in its infinite wisdom, has now chosen to double down on its existing partnership with Joby Aviation. To wit, the auto giant has announced today that it is investing an additional $500 million to
After Eschewing An Aggressive EV Strategy, Toyota Paradoxically Doubles Down On Its Vision For Electric Air Taxis
