Super Smash Bros creator says the $600k he spent on his YouTube channel was

Super Smash Bros and Kirby creator Masahiro Sakurai has revealed that he put nearly $600,000 into his YouTube channel, and hasn’t seen a penny in return.
In his final video, uploaded to the channel earlier today, Sakurai announced that he’d actually filmed almost all of his 260 releases more than two years ago, and had spent much of the time since working on a new game . The final video doesn’t dwell on that new title, however, instead explaining the lengths that Sakurai went to to bring his video project to life.
Masahiro Sakurai on Creating Games: Finale Special – YouTube Watch On
Explaining that much of the content was written and originally filmed in a six-month window between projects in 2022, Sakurai explained that for the past two years, he’d been working closely with a video editing firm, as well as a team of translators, to allow for his consistent uploads. Those two expenses, as well as a few extra costs, came to a total of 90 million yen. While he acknowledges that the weakness of the yen currently makes that figure seem bigger than it is, it still amounts to a little under $600,000 with modern conversion rates.
Sakurai also explains that the figure could easily be significantly higher, as it doesn’t take into account all the time he spent writing scripts, recording footage, and editing drafts. If you assigned a figure to that work by outsourcing it, he suggests it