Topline
Billionaires are turning to professional sports as one of their preferred asset classes, according to a JPMorgan report that reviewed investments for more than 100 clients it says have billionaire status, noting a surge in team ownership among wealthy families is driven by both emotional appeal and strategic investment value.
Key Facts
Key Background
The trend of the ultra-wealthy diving into sports team ownership reflects the asset class’ strong performance: major U.S. franchises have seen double-digit annual growth driven by media-rights deals, sponsorship expansion and rising global demand. Top teams have even outperformed the S&P 500 over the past three decades, making sports one of the most consistent long-term investments for high net worth individuals, according to law firm Loeb & Loeb.
Forbes Valuation
Billionaires’ New Playbook: More Ultra-Wealthy Investing In Sports Than Traditional Luxuries, Report Suggests
