Novo Nordisk plans to sell its newly approved obesity pill directly to patients at a lower price than a competing medicine from Eli Lilly, as the Danish drugmaker tries to seize market share among consumers paying cash for blockbuster GLP-1 therapies.
Novo will sell the highest doses of its Wegovy pill, cleared last week, at $299 a month for patients paying the company directly, according to the drug’s website. Meanwhile, Lilly has said it plans to sell its weight loss pill orforglipron at up to $399 a month following approval, which is expected in the next few months.
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The Wegovy pill’s price is also lower than the prices of injectable drugs when sold directly to patients — $349 for injectable Wegovy and $449 for Lilly’s Zepbound.
Wegovy pill price shows Novo strategy in weight loss drug market
