CHICAGO, March 13 (Reuters) – For years, the fortunes of U.S. airlines have been dictated by fares, fuel bills and how many passengers fill their cabins. Now, a growing share of their cash comes from co-branded credit cards, and that is increasingly showing up in how loyalty programs reward travelers.
United Airlines UAL.O said last month that, starting April 2, 2026, regular members without its card will earn only 3 miles for every dollar spent on eligible flights, while cardholders will earn at least 6. The airline also said regular members will need a qualifying United card to earn miles on basic economy tickets.
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A Reuters review of filings by major U.S. airlines from 2021 through 2025 shows why. Banks pay carriers billions of dollars a year for miles and other payments tied to their loyalty programs — in some years rivaling operating income.
That money is less tied to ticket sales, a distinction with fresh relevance as the Middle East conflict sends jet-fuel costs sharply higher and squeezes airline margins. But it also leaves airlines more exposed to bank strategy, credit conditions and political decisions that could change how rewards programs are funded.
CHEAPEST FARES, FEWER REWARDS
Airlines are rewriting loyalty-program rules to emphasize credit-card spending, making rewards harder to earn on the lowest fares.
Credit-card cash reshapes US airline loyalty – and profit
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