How Will Colorado’s New NIL Credit Card Move Impact Travis Hunter & Shedeur Sanders’ Stocks?

In the rapidly evolving world of college athletics, Name Image and Likeness deals have become a table-turner for student-athletes by showering them with unprecedented opportunities for their financial growth. Colorado Buffs’ latest initiative—a new NIL credit card—promises to be a game changer by allowing fans to directly support their favorites while enjoying the fruits of their spending. The two guys who’re likely to benefit from this approach are Shedeur Sanders and Travis Hunter, as these boys never fail to make waves on and off the field to attract lucrative NIL deals.
On November 13, Colorado Buffs revealed big news from their official X account about these new NIL credit cards. “Introducing the Buffs Visa Signature Rewards Credit Card, the official credit card of CU Athletics. Show your Buffs spirit, earn premium benefits, and support CU student-athletes through NIL with every swipe,” they wrote, followed by providing the direct links to purchase those cards.
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Now, come back to the two-star players who are currently making so much buzz after the introduction of these cards. Travis Hunter, the dual-threat star, has watched his NIL valuation go from the bottom to after his performance and his strategic partnerships with high-end brands. Some big names included NerdWallet, United Airlines, and Celsius.
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Hunter’s unique deal with NerdWallet has a special name, the “smartest NIL deal ever,” which makes him save 20% of his earnings. Hunter’s versatility as a cornerback and wide receiver has granted him a whopping $3.4 million of total NIL valuation. Apart from that, let’s look at Shedeur Sanders’s NIL valuation.
Shedeur Sanders NIL valuation
Deion Sanders’ famous son and the guy who leads the Buffs are also making waves, with a total of $6.2 million NIL valuation. Given Sanders’s popularity on social media and how he’s handling the buffs this season, it gives him an edge to attract many big fish in the endorsement industry.
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Currently, he holds partnerships with brands such as A Sports and Regime Socks. Shedeur and Hunter—both of these guys have become the face of a new-age NIL landscape. So, the NIL credit card introduced by the Buffs directly supports Hunter and Sanders. This kind of system generates a bond between players and their fans and it also enhances their marketability.
As more fans join with this new step, it can lead to increased visibility and solid endorsement options for both the athletes. Besides that, Colorado’s NIL card adds one more layer to a growing trend in college football athletics where NIL is evolving. Besides, there are programs like Miami that have also implemented such kinds of initiatives that allow the fans to connect with their favorite athletes by purchasing merchandise and events.