Klarna Takes Aim At Premium Credit Cards With Its New Membership Program

Klarna is making a play for the premium credit card segment.
The buy now, pay later (BNPL) company on Monday announced the European roll-out of alternatives to high-end credit cards, a business in which banks are competing for consumers who pay annual fees in the hundreds of dollars in exchange for access to airport lounges, restaurant perks and other benefits. Klarna (KLAR) will extend its $18-a-month Premium and $45-a-month Max membership programs to the U.S. later this year, a spokeswoman said.
“For decades, exclusive perks such as airport lounge access, concierge-style subscriptions, and premium travel insurance were only available to elite credit card holders,