Salesforce to open new AI center in London in UK investment drive

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A Salesforce corporate logo hangs over the front door of the Salesforce Tower on January 22, 2024, in New York City. Gary Hershorn | Getty Images
LONDON — Enterprise tech giant Salesforce is opening an artificial intelligence center in London, making a bullish bet on the U.K. as a global technology hub. The U.S. software giant said in a statement Thursday that it is opening a more-than-40,000-square-foot facility in London’s Blue Fin Building, which can host over 300 people. It will be used to encourage industry collaboration among tech firms, AI experts, Salesforce partners and customers, the company said, as well as facilitate AI training and upskilling programs. Salesforce said it expects the AI center to play a role in creating 500,000 AI-related jobs in the U.K. The facility will officially open June 18 with a free event to train more than 100 developers.
Salesforce said the center, which is planned to be the first of many globally, would support its U.K. and Ireland business. It will be led by the firm’s U.K. and Ireland CEO, Zahra Bahrololoumi. The news was announced at the Salesforce World Tour event at the London Excel venue on Thursday, which is expected to see more than 17,500 delegates and customers gather from companies including Aston Martin, McLaren, Just Eat Takeway and John Lewis.