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HomefinanceTesla lost $15 billion in brand value in 2024, Brand Finance found

Tesla lost $15 billion in brand value in 2024, Brand Finance found

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New Tesla cars are displayed at a Tesla dealership on December 20, 2024 in Corte Madera, California. Justin Sullivan | Getty Images
The value of Tesla’s brand fell by 26% in 2024, a second straight annual decline, with factors including an aging lineup of vehicles, and CEO Elon Musk’s

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