Morgan Stanley is introducing a new portfolio for investors tied to the most prominent sports leagues.
The investment bank’s wealth management division on Thursday announced the launch of what it is calling Parametric Custom Core Sports League strategy. The portfolio, aimed at high net worth sports fans, will allow them to invest in a curated index of companies with strong sponsorship, media and advertisement ties to the most prominent sports leagues.
There is a $250,000 investment minimum to participate.
Sports have proven to be an attractive and growing asset class as valuations have skyrocketed over the past decade. That has left those who are still on the sidelines wanting to get in. But for most Americans, owning a pro sports team is financially well out of reach. Morgan Stanley is hoping to change that.
The idea for the new offering first came about when a Morgan Stanley client asked the bank to design a portfolio made up of the companies that support a specific sport.
Morgan Stanley is launching an investing index tied to sports teams
